aimed at the homeless. >> that means that the dollar menu is a hoax. it's a fraud, phony. if you come here and say i want something off the dollar menu they say we no longer have it, this is what it is, you can't get it for a dollar, it's basically a lie. >> my wife has served in santa cruz helping out with the homeless there. so, you know, we're aware, you know, that there are facilities that actually help, you know. it appears this isn't one of them. >> well, the franchise owner natalie gonzalez says the homeless had nothing to do with it. she released this statement. she says this is a business decision bas on a number of contributing factors. while these items are no longer available at a doll, they are still available at what i believe to be a good every day value. in other words, this was a business decision, they're making a little more money because being across the street may mean you're surrounded by some homeless people but it also means a lot of tourists back and forth.